Regardless of who you voted for – there is no denying the powerful use of technology and networking used by the Obama campaign in this years election. In his acceptance speech yesterday, Obama was sure to thank “the best campaign team ever assembled in the history of politics,” and indeed it was. The technical foundations were revolutionary and they worked.
BarackObama.com, and the social networking component My.BarackObama.com built a list of over 1.4 million email addresses, networked 1 million users via online accounts, promoted over 75,000 campaign events and helped raise over $250 Million in donations, all of which contributed to a successful and exuberant campaign.
In addition to the websites, the campaign also made use of multiple social networks including MySpace, LinkedIn, and YouTube. Obama is the most followed person on Twitter, with over 120k followers, has over 2.5M supporters on Facebook, and over 2,700 groups worldwide via MeetUp.
The most impressive thing about the campaign’s use of technology is undoubtedly how it was able to connect willing supporters offline. Rather than just blogging or watching candidate videos online, supporters were encouraged to participate offline by networking with other supporters to host parties, make calls and canvas their neighborhoods.
What can real estate learn from this? Tons. For starters:
Most importantly, remember that nobody voted online. Everything that was accomplished during this dynamic online campaign created results that happened in the real world.
For more tech lessons join us at SPARKt at Tech Nexus on December 10, 2008. Register Now.
The inaugural SPARKt Conference takes advantage of technology’s most fascinating experts and change-agents leading short-form talks (18 minutes each) that challenge each of us to expand our understanding of how technology is changing real estate as we know it.
We will be discussing: the new role video plays online, the value of understanding social networking, and what it means to engage your online audience, among other riveting topics with fascinating experts and change-agents. In today’s changing landscape, can you afford to miss it?
For more more social media lessons from Barack Obama’s campaign and an interview with BSD,
the firm behind BarackObama.com and My.BarackObama.com, visit Barack 2.0.
One Comment
2media just launched LuxuryRealEstate4Charity.com in Southern California using the same marketing tools that Obama used.
Luxury Real Estate Agents can now use all of the social media tools available to sell properties online.
Agents can create a profile and upload property videos to the site. Every video is linked to the agent profile.
Agents can use these videos as a marketing tool. They (and users) can share these videos by sending them out via email, posting them to a blog, Facebook, Twiter etc. and embedding them on the agent’s website.
When a property is purchased, the agent/seller donates a portion of the real estate transaction fees to the Habitat for Humanity Affiliate in the community where the home resides.
When a donation is made, the Habitat Affliate documents the contribution by highlighting the agent and the famillies who benefit. This video is posted on LuxuryRealEstate4Charity.com.
2media is implementing an extensive PR & Marketing Campaign to drive the affluent buyer to the site.
It’s a Win/Win for everyone. Habitat benefits from donations, agents reach the affluent market online with video and the buyer feels good about purchasing a luxury property.
In this competitive market, agents need a really good online marketing program to sell their properties.
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